Make It Matter

The Propel Agency is a creative brand design and management firm in Atlanta.

Who We Are

We show people who you are, what you do and why it matters to them.

We're a creative company focused on connecting brands with their audiences via design, story and innovation. We believe business is people, people crave meaningful interactions, and we exist to propel our clients to greater success.

Fortune 100 multinationals and emerging brands around the world count on our brand strategists, image makers, storytellers and project managers to develop and manage compelling brand identities, systems and experiences.


We founded Propel in 2003 to build dynamic brands for value and growth. We've honed our processes and continuously refine them to ensure our way of working and our work is best for our clients. Because that's what the work is all about: getting the results that matter to you.

Why It Matters

Effective brand building is essential to growth.

In a crowded marketplace, a clear and authentic brand rises above the noise. Every touchpoint between your brand and your audiences is a chance to create positive and consistent impressions that build trust, loyalty and long-term advantage in the marketplace. 

to Consumer

A strong brand builds trust with the consumer by consistently delivering a unified experience and delivering on the promises you make about your product or service. This is built from within your organization and expressed with a strong look, consistent message and relevant experience.

to Business

Marketing to businesses is both similar to and unique from marketing to consumers. The message will be different, but the idea of communicating your brand promise and value propositions are the same as to a consumer, because this is what that business is: your consumer.


We believe brand communications with your internal audiences are vital to your business. Your people are your brand ambassadors. When they understand and believe the brand, they powerfully represent its vitality and relevance.

What We Do

We create and manage brand value.

Brand Strategy + Brand Design + Brand Management. Our approach to creating big brand value is founded on insights into how people and brands interact.

We provide marketing and branding services — from strategy and planning to creative execution and implementation to brand management. Some of our clients come to us with well-established strategies that we execute. Many of our clients count on us to design the long-term programs and tactical campaigns that move their business forward. When it's all said and done, we are conceptual, process-driven and results-oriented. We make stories, systems and magic.

Bryant Lake

Imagine landing the big one every day.

We drove qualified prospects to the sales team in the midst of a challenging real estate market.

Our integrated brand identity system, marketing and creative advertising also included branded character development, social media, website and environmental graphics.

Bryant Lake LaGrange launched to excellent traffic, and our web-to-CRM functionality consistently delivered sales leads to the marketing management and to the on-site sales team.

Community Foundation

Doing good for the greater good

The Community Foundation for Greater Atlanta serves Georgians by strengthening nonprofits, connecting philantropists with causes and finding solutions to community problems.

We've helped on a variety of brand design, naming and digital projects for Metro Atlanta Youth Opportunity Initiative, "Giving: A Shared Inheritance," Neighborhood Nexus.

Southeastern Horticultural Society

Society Signature event grows into well-established organization

When this event-centric nonprofit transitioned into a multi-faceted organization, they had to strengthen their main fundraising event while re-positioning themselves with broader programming.

The Propel Agency created the marketing strategy, advertising plan, event identity system and marketing materials to make the transitional year event a success.


Launching a fresh and uppity brand

Propel Creative created a name, brand story and identity system that differentiated Pico’s Taqueria in the market. Because the Southwestern fusion cuisine tested very favorably and consistently surprised diners, the roll-out advertising and packaging played upon this attribute and extended it throughout the in-store and out-of-store experiences. Our brand naming, strategy and design created a visual and verbal vocabulary that introduced uppity tacos to the world.

Pico’s Taqueria launched to great market interest and generated huge initial trials. Repeat business and sales volume quickly reached levels that multiplied the business value and growth opportunities.

Garden of Life

Premium packaging design drives shelf appeal

Garden of Life needed a fresh brand identity to better deliver on its promise of quality.

We developed a refined identity system that communicates the company's values and lived up to the brand's premium market positioning. Our program included visual identity systems for for multiple products lines as well as extensions to sales collateral, trade exhibits and website. Retailers and consumers quickly responded to the refreshed brand, with product sales outperforming aggressive initial sales goals.


Too many cooks spoil the broth

Popeyes Louisiana Kitchen is delicious. So as they were growing globally, it was a good time to review and consolidate the many brand assets that had accumulated over the years. We created a refreshed system of guidelines for managing how their visual brand extends to new and old markets alike.


The brand behind the brand grows with the brand

During many years, UPS and The Propel Agency have worked together on enterprise-wide initiatives that touch most aspects of UPS. We've reviewed and refined their brand identity guidelines, serving as subject matter experts in the UPS brand and helping develop a system applicable throughout the world.

For UPS's annual management conferences, we've provided communications guidance and designed all executive presentations. We created a host of internal communications initiatives as well as retail marketing assets.

Coca-Cola Enterprise

Coca-Cola Enterprises

We created an integrated platform of visual and verbal communication tools. Client management has been able to use this system in manager-staff meetings in both office and plant facilities to effectively engage and communicate key details throughout the entire company.The visual system that we created is used in all aspects of HR and internal communications, from recruiting to employee engagement initiatives across 7 countries in Europe and the United States.
Our work with CCE won a International IABC Gold Quill award.

Post merger between The Coca-Cola Company and Coca-Cola Enterprises, we were asked to create an engaging change management communication to educate employees about the new HR structure.
Our bottle brochure won a Printing Association award here in the U.S.

Georgia Power

The power of advertisement

We created a series of ads that visually and verbally grab attention and drive home the Georgia Power message. In the midst of industry trade advertising, our custom photography and concept-driven ads are designed to start sales conversations.


#1 Fastest growing software company of Georgia

We took a start-up company and made them look like the international industry leader that they are. We developed elements, iconography, and a graphic system that are used across all mediums from the web to tradeshow booths.


World of Women

We designed and helped name a large company-wide initiative to foster growth and retention of women within AT&T. We created a comprehensive graphic system and developed a resource portal for women and managers.

Cox Enterprises

Our Home

Atlanta, Georgia is our home. The world is our office.

Getting to Know Us

With almost 85 years of combined work experience, if we haven't done it, we know how it gets done.

Yep, we started in January 2003. It's been a decade of brand-building awesomeness.

We're honored to have the trust of five Fortune 500 companies as well as the start-ups and mid-sized firms that we help grow.


Meet the Team

We're your brand team with a true passion for what we do.

Lucas Alvarez

Graphic Designer


  • Specializes in illustration, iconography and brand identity
  • Graduate of Georgia State University with a Bachelor of Fine Arts in the honors program
  • Award-winning designer (international competition/AIGA/Georgia State)
  • Born in Miami, Florida, grew up in Athens and has called Atlanta home for 10 years


  • Loves to pick up new hobbies, the latest being bowling at Funtime on Buford Highway
  • Music selection ranges from 80s and 90s including Sting, The Beatles and Tom Petty to newer genres including hip-hop, indie and electronic including Kendrick Lamar, Lana Del Ray and The 2 Bears
  • A cat and dog lover, having co-existed with both (currently a cat named Scout)



Matt Benner

Principal / Creative Director


  • Uniquely experienced in traditional graphic design and digital media
  • Specialty in identity systems, brand architecture and concept-driven design
  • Developed his integrated approach to design communications at the Portfolio Center and at an Atlanta print design firm early to web design and development
  • Joined national agency Think New Ideas in 1997 (later to merge with IT services firm Answerthink), serving as senior art director for print, online and integrated marketing campaigns for global corporations and small companies alike
  • Award-winning portfolio includes corporate identities, branding, packaging, annual reports, advertising and web design for companies such as ACE Limited, Alltel, AT&T, BellSouth, The Coca Cola Company, Coca-Cola Enterprises, Georgia Power, Huber Engineered Materials, Time Warner and UPS
  • First 21 years in Philadelphia, now enjoying Atlanta with his wife and son


  • Lifelong car lover who seeks out twisty mountain roads to meet his need for speed
  • Enjoys letting his inner child out and goofing off with his son


Kristen Lewter

Graphic Designer


  • Specialties in layout and typography
  • Graduate of the University of Georgia with a Bachelor in Fine Arts and a concentration in Graphic Design
  • Involved with AIGA (American Institute of Graphic Design) and SEGD (Society of Environmental Graphic Design)
  • Born and raised in Norcross, Georgia


  • Enjoys spending free time playing tennis, shopping, and spending time with her large family and beloved dogs
  • Has a passion for interior design and is always looking for an opportunity to design living spaces (and for the shopping that comes along with it)


Kim Ozment

Director, Client Services & Business Development


  • Effective client advocate focused on client-centered approach to solutions
  • Adept communicator and proven team leader
  • 20+ years of client service, business development and project delivery with Fortune 500 clients in the USA & abroad
  • Specialist in brand design, new product design and account management


  • Was Junior Olympian in Gymnastics
  • Triple citizenship: USA, Australia, New Zealand
  • Recently enjoyed a snorkeling/kayaking adventure in The Cook Islands and sailing The Bay of Plenty in New Zealand




Tracy Stewart

Financial Accounts Manager


  • Brings order and organization by keeping track of the numbers
  • Experienced with corporate accounts and procurement processes
  • Has a systematic approach to financial management
  • Conducts comprehensivebookkeeping services


  • Loves camping and being with her family
  • Enjoys playing softball
  • Budding motorcyclist

Rebecca Thomas

Junior Client Executive


  • Loves building relationships of all sorts – whether it be between the agency and clients, or through connecting brands to consumers
  • Graduate of University of Georgia’s Grady College of Journalism and Mass Communications with an A.B.J. in Advertising and additional studies in Consumer Economics and New Media
  • Involved with the American Marketing Association and with Digital Atlanta


  • Hang-gliding is the most thrilling activity she’s ever done! Her highest flight was at 2,000 feet.
  • Enjoys playing tennis and shopping, and her ideal vacation spot is any beach



We'd like to hear from you. Let us know what's on your mind, and one of our team will get back to you.

1718 Peachtree St.
Suite 655
Atlanta GA 30309


Email us