Brand Guidelines Propel consolidated the 42-document catalog of UPS brand guidelines into one clear, concise document called Brand 101. The new execution has saved our client time and money by improving on-brand communication production.
International Brand Guidelines Propel worked closely with Popeyes to achieve branding consistency by defining core elements and standards. A streamlined brand approval process was developed as a result. Propel then implemented a company-wide education and communication plan for Popeyes to use internally and within the field.
Propel developed the Connect. Grow. Win. visual system for the internal communications. This included a logo, color palette, visual elements and imagery guidelines. We wrote a comprehensive styleguide to promote a consistent look across all IC communications.
By Design, an Atlanta furniture manufacturer and retailer, was facing new competition from an international retailer. To combat this, Propel was brought in to reposition and focus the brand message. We researched the brand through employees and customers, and conducted competitive research pinpointing differentiators. We then articulated a near-future brand position and defined and developed a [...]
Propel was asked to define how the UPS Express brand integrates into partners store environments and be properly co-branded on signage and marketing materials. A simplified, and neutral, color palette with clear direction for proper logo and text usage enables a very flexible retail activation that remains true to the UPS brand. The new guidelines [...]
Propel developed an identity system that felt organic and was true to Garden of Life’s brand promise. The new guidelines include product packaging, sales collateral, and website.
Upon completion of developing and new visual identity for Clearleap we wrote a styleguide to ensure that the brand was depicted properly and consistently as the company grew and expanded into new markets and international regions.