Brand Guidelines Propel consolidated the 42-document catalog of UPS brand guidelines into one clear, concise document called Brand 101. The new execution has saved our client time and money by improving on-brand communication production.
Propel was asked to define how the UPS Express brand integrates into partners store environments and be properly co-branded on signage and marketing materials. A simplified, and neutral, color palette with clear direction for proper logo and text usage enables a very flexible retail activation that remains true to the UPS brand. The new guidelines [...]
Presentation Design UPS relies on Propel to develop executive presentations for their 3-day internal leadership conferences. Our compelling designs and infographics keep our client’s executive management teams engaged and informed.
Leadership Kit UPS asked Propel to create an exclusive package for new managers. Our solution was to celebrate the moment with form and function. Using key materials, the environmentally friendly desktop organizer reflects UPS brand’s sensibility.